For marketing, we focus, both on the website and via social media, on showcasing the beautiful surroundings of the Dune and Flowerbulb Region in combination with our accommodations. We emphasise the region's special places so that potential guests can see what the region has to offer. This not only creates enthusiasm for booking, but also ensures that guests stay connected to our channels after their stay, increasing the chances of a repeat visit.
We also optimise our website with popular search terms, so that searching visitors in the orientation phase quickly come to us. We engage these visitors with remarketing and targeted ads. During their stay, they receive our best tips and our team is available for contact and advice via our own app, giving their holiday an extra dimension.
Unique to our approach is the Rent & Explore Store, where guests can book accommodation directly while discovering the best activities and opportunities in the area. Our diverse target group ranges from families and couples to travellers with pets, and includes visitors from the Netherlands, Germany and Belgium, aged 27 to 75.